Abercrombie Kids Launches a Gender-Neutral Clothing Line for Children

The unisex assortment boasts 25 fashionable types, from hoodies to outerwear to equipment.

The “Everybody Collection” marketing campaign. Photo: Abercrombie Kids 

Abercrombie Kids, the tot-sized division of Abercrombie & Fitch, has launched its first line of gender-neutral clothes. The assortment, which known as the “Everybody Collection,” boasts 25 fashionable, military- and streetwear-inspired types, together with hoodies, camouflage sweatshirts, bomber jackets and equipment. The line dropped on Wednesday — simply in time to decorate all of the cool youngsters returning for their second semester of third grade.

A&F’s determination to take away gender labels on its moose-embroidered attire was impressed by buyer suggestions. According to a press launch, the youngsters’s line routinely checks in with buyers to make sure its merchandise are evolving to fulfill their altering wants; it was from this shopper engagement that the retailer realized that oldsters and their kids do not wish to be restricted to sure types and colours based mostly on gender. As such, Abercrombie Kids has tailor-made this unisex line to enchantment to developments throughout genders.

“Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style,” mentioned Stacia Andersen, Brand President of A&F and Abercrombie Kids in a assertion. “We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons.”

The genderless assortment might be out there on-line on each the boys’ and women’ product pages and can stay in all Abercrombie Kids shops, merchandised within the heart of the dimly lit, cologne-infused area that our personal center college selves bear in mind all too effectively. 

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