Alexa Chung Just Landed a New Beauty Campaign

Her Extremely Good Hair is now paying off.

Alexa Chung for L’Oréal Professionnel. Photo: @alexachung/Instagram

Alexa Chung has little doubt appeared on many, many hairspiration temper boards through the years, and now her extraordinarily good hair is lastly paying off within the type of an official magnificence contract with L’Oréal Professionnel, the in-salon arm of L’Oréal hair care. The mannequin/character/final “It” lady took to Instagram to share the information — and a marketing campaign picture, that includes Chung in a metallic moto jacket with extra-shiny hair — on Wednesday morning.

“Woop woop! Very blissful to be becoming a member of the @lorealpro household this 12 months,” Chung wrote within the caption that accompanied the publish. And then, by no means one to overlook a probability to let her glowing character and wit come by, she added, “Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection.”

According to a publish on the model’s personal Instagram feed, the Parisian Nudes assortment is “a very new multi-tonal technique for unique Parisian style nude hair color,” and it is out there solely as an in-salon service.

L’Oréal additionally launched a video spot for the marketing campaign through social media, exhibiting Chung and her improbable hair behind-the-scenes throughout picture shoots: 

This is not Chung’s first magnificence marketing campaign — in reality, it isn’t even her first for L’Oréal, although it has been a whereas. Back in 2013, Chung fronted the model’s Iona shade line, and he or she additionally sung L’Oréal Professionnel praises in her 2014 Top Shelf on Into The Gloss, itemizing True Grip and IONAColor Care amongst her go-to merchandise.

L’Oréal Professionnel has considerably of a factor for Instagirls recently (although, we would argue, Chung is a lot extra than simply that); again in February of final 12 months, the model named Hailey Baldwin and Taylor Hill as faces. It appears that not a lot grew to become of that partnership after the preliminary announcement and advert spot, so it will likely be attention-grabbing to see how Chung’s new partnership with the model will evolve over time. L’Oréal Professionnel’s bulletins contact on the truth that Chung’s relationship is a collaborative one and likewise particularly word that she’s “joining the family this year,” in order that definitely seems like the premise of a considerably significant and lasting association.

Cheers to you and your extraordinarily good hair, Alexa!

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