We’re dwelling in a time when most of us, if we’re being completely sincere, study new wellness techniques, “superfoods” and exercise concepts largely by way of social media. And due to that, the traits that have a tendency to catch on and unfold most quickly are those that make for good eye sweet. If one thing is visually arresting, you’ll be able to guess it’s going to be throughout your Instagram feed; it is this phenomenon that gave rise to the proliferation of matcha, turmeric, aerial yoga and oh-so-much unicorn-sparkle bullshit. But in some instances, fairly, Instabait wellness may very well have some legitimacy. Take, for instance, Blue Majik.
The title alone is insane. It appears like some unique drug pressure — when you watched “Breaking Bad,” it is only a hop away from Walter White’s “Blue Sky” meth — or possibly a Mr. Sketch scented marker, but it surely’s truly neither of these issues. Rather, it is the most recent colourful complement to permeate the wellness business.
Blue Majik is a type of microalgae spirulina, and its bright-blue hue is pure. While conventional spirulina, itself a vivid inexperienced, has been widespread in well being meals shops for years, Blue Majik has begun to get consideration extra not too long ago. “Blue Majik is a supplement that has recently become very popular, partially because of its striking blue color and because it offers many potential health benefits,” says Brooke Alpert, a registered dietitian and the creator of The Diet Detox. According to Alpert, its potential well being advantages embody bettering digestive well being, boosting thyroid operate and decreasing irritation.
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Beyond that, “Blue Majik is rich in vitamin B12, vitamin A and iron, which are all part of a balanced and healthy diet. Vitamin B12 is essential for nervous system function and the creation of red blood cells. Vitamin A supports healthy eye function and a healthy immune system. Iron and other minerals help build strong bones and teeth, blood, skin and hair. Using Blue Majik as a supplement to improve your overall health and bodily function could be beneficial to some,” says Alpert, who additionally provides that it is “a great choice for vegans and vegetarians who may have more difficulty getting enough B12 and iron from a plant-based diet.”
While Alpert believes the ingredient actually has huge potential within the well being and diet realm, there are some within the wellness business who’re much more gung-ho about it. “To say that this powerhouse ingredient is a superfood is an understatement,” says Simone Shepard, VP of product improvement at Juice Generation, which sells a Blue Majik-spiked Holy Water juice mix that additionally options pineapple, coconut water and holy basil. “Blue Majik has risen amongst purveyors of health drinks and foods because of its richness in amino acids and antioxidants. It boasts a powerful deck of nutrients: protein, enzymes, minerals, and vitamins A, K, B12, iron and manganese.”
As for why it is garnered a lot consideration within the Insta realm? That half’s fairly easy: Look at it. It’s bright-blue — a shade not usually present in meals, outdoors of cotton sweet or Blue Raspberry Warheads, anyway — and it lends that very same electrical hue to something you place it in. But in contrast to among the gimmicky issues that good on the ‘gram regardless of having questionable precise performance (glitter-laden face masks, we’re taking a look at you), Blue Majik does really appear to ship dietary advantages as well as to being fairly.
In phrases of how to incorporate it into your eating regimen, Alpert suggests taking a cue from Instagram and mixing it into smoothies or smoothie bowls — however she additionally says a simple possibility is solely to add it to a inexperienced juice, shake and drink. But wellness, eating regimen and diet manufacturers have additionally begun to get inventive with it, incorporating it into merchandise (as well as to the aforementioned Juice Generation instance).
“We use blue spirulina in our blue nut mylk, a plant-based mylk that pairs with our seaberry muesli,” says Sakara co-founder Danielle DuBoise. “It’s one of our most-beloved menu items — you’ll definitely find pictures of it on Instagram.” Sakara additionally options the ingredient in its Detox Bars, a newer fall launch for the model. “The stunning teal color of the bar looks otherworldly but is 100 percent natural thanks to Blue Spirulina. It’s a great plane snack, hangover cure or way to detox from stress and the environment,” she says.
DuBoise and her co-founder Whitney Tingle consider deeply within the dietary powers of the ingredient. “Research shows phycocyanin, the active pigment-protein complex in Blue Spirulina, can remove heavy metals, protect cells from DNA damage caused by aging and the environment and reduce disease-causing inflammation throughout the body,” says Tingle. “It also helps boost immunity, encourages an ideal pH balance and is rich in beautifying minerals.” Well, rattling.
But — as a result of we’re speaking a few wellness craze right here — do not simply begin turning each single one in all your smoothies, bowls and bars into Blue Majik smoothies, bowls or bars all willy-nilly. “There is still not a great deal of information about Blue Majik and there are no long-term studies that address possible side effects or negative health outcomes,” cautions Alpert, who additionally provides up the sage reminder to all the time, all the time seek the advice of together with your physician earlier than including a complement to your eating regimen.
She additionally notes that in some folks, the complement has been “shown to have some undesirable side-effects including nausea, upset stomach, fatigue and dizziness.” And there are some individuals who ought to avoid it for certain, in accordance to Alpert: “Anyone who might have underlying health issues where the consumption of vitamin B12 or iron could be dangerous should avoid this supplement.”
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