A souped-up, millennial pink model, after all.
Like “French girl” and “effortless,” the time period “cult-favorite” will get thrown round far too liberally within the magnificence area. But if ever there have been one pores and skin-care merchandise to really encourage a cult of followers to bow down and begin worshipping, it might be Biologique Recherche Lotion P50. This L. Ron Hubbard of toners is a favourite amongst magnificence editors and nearly each stylish lady with even a smidge of pores and skin-care consciousness. What Santal 33 is to the perfume world, P50 is to individuals who care about their faces. But there’s one main, not-so-secret downside with it: It reeks. While it is laborious to pinpoint precisely what’s so dangerous about its pungent stench, I might name it a sulfuric, vinegar-tinged high quality. I as soon as described my favourite fragrance as what you’d anticipate folks like Michelle Obama or Ryan Gosling to odor like naturally — and effectively, that is the flipside of that.
P50 stays beloved as a result of it is a watery-textured liquid exfoliant that includes a number of acids — a mix of alpha-hydroxy acids and beta-hydroxy acids — so it exfoliates on a number of ranges, and it does a lot extra gently than a scrub or different mechanical sort of exfoliator would possibly. There’s additionally literal onion in it for some purpose, which could clarify the mysterious odor. Emily Weiss — the founder and CEO of Glossier — thinks it smells horrible, too; she as soon as used the phrase “trash face” in reference to it. But she’s additionally routinely cited it as certainly one of her most beloved merchandise. Into the Gloss even has its personal put up totally devoted to reviewing the varied several types of P50s. So, it is not precisely stunning that the wonder startup is making its personal tackle the cult favourite. Well, a souped-up, millennial pink model, anyway.
Glossier Solution, described in a launch from the model as a “skin-perfecting, acne-fighting, liquid exfoliator” was formally introduced on Wednesday morning, regardless of whispers of it for weeks earlier than that. According to the identical press supplies, the product’s claims embody exfoliating, clearing pimples, minimizing pores and night tone and texture. It additionally reportedly carries a a lot milder scent than P50, although the press launch fastidiously avoids that topic. It was developed (over the course of 15 months, based on Glossier) to be “potent enough for maximum efficacy but gentle enough for everyday use.”
I’ve to confess, a have a look at the components checklist does make it sound fairly spectacular. Like the cult OG, it combines quite a lot of acids — within the Glossier product’s case, a 10 p.c mix of salicylic (a BHA), glycolic and lactic (AHAs), gluconolactone (a polyhydroxy acid, or PHA) — it outdoes even my beloved one-acid Paula’s Choice BHA Liquid, which I all the time find yourself cocktailing with an AHA product for a extra thorough exfoliation. (AHAs and BHAs work on completely different ranges, so that you want ’em each if you wish to actually, actually slough all the pieces off.) The components can be spiked with glycerin, aloe and Fashionista favourite niacinamide for calming results.
Glossier Solution is available in a scientific-trying foil pouch (above), and the product bottle itself can be noteworthy, with a pump lid dispenser — akin to the sort most salons use to dispense nail polish remover — that I want any and all liquid pores and skin-care merchandise had been required to characteristic. It will retail for $24 starting on Wednesday. To accompany the liquid exfoliant, Glossier can be launching its personal cotton pads, that are embossed with the model’s “G” brand and can retail for $four.
As a devotee of the college of chemical exfoliants, I’m fairly intrigued to get my arms on a bottle of this new millennial-bait launch. You can relaxation assured that as quickly as I do, I am going to replace this put up with my most candid and trustworthy suggestions about its efficacy and whether or not it smells even the tiniest bit like P50. But in the meanwhile, suffice it to say my curiosity has very a lot been piqued. Glossier, I’ve succumbed to the lure of your pink advertising prowess but once more.
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Homepage photograph: @glossier/Instagram
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