Justin Timberlake Continues on His Path to Rebrand Through Fashion With New Merch, Pop-Up

The line consists of greater than a dozen collaborations with Heron Preston, Levi’s and extra.

Justin Timberlake throughout the 2018 Super Bowl halftime present. Photo: Christopher Polk/Getty Images

As if his Candian tuxedo from 2001 wasn’t sufficient of a (albeit iconic) vogue mistake to attempt to transfer past, Justin Timberlake now has one other outfit he wants to make us neglect thanks to Sunday’s Super Bowl halftime present: His camouflage Stella McCartney go well with and shirt printed with a rural panorama obtained quick Twitter dragging and meme-ification. Still, Timberlake stays steadfast in his makes an attempt to, as so many musicians have executed earlier than him (one other Justin comes to thoughts), rebrand by vogue.

His newest step on this journey is a vital one: merch. And he actually went for it with a line that features a totally different collaboration for each monitor on his newly launched album, “Man of the Woods.” That consists of Heron Preston and Jordan Brand (as we knew via his Super Bowl kicks), plus brands with more of a heritage vibe like Levi’s, Pendleton, Lucchese, Yeti, Maestro’s Classic and Best Made Co., and then a couple with a more cerebral sensibility: Warby Parker and Moleskin.

Levi's. Photo: Courtesy

Levi’s. Photo: Courtesy

According to a press release, the collection for some reason includes “a special collaboration between Levi’s and Pendleton using an archival fabric from Justin’s wife’s birth year” (Jessica Biel was born in 1982 for those wondering), and Preston has also designed additional “exclusive Timberlake merchandise.” That, and the rest of the merch, will be available at a New York City pop-up taking place this Friday, Feb. 9 through Sunday, Feb. 11. Bravado, who has also worked with the likes of Justin Bieber, The Weeknd and Kanye West on merch drops, is behind the launch.

Could a resurrection of his once-successful menswear line William Rast be next? Only time will tell, but for now click through the gallery below to see the full collection, with the exception of the Heron Preston pieces.

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