The model’s newest assortment is an ode to Black Americans within the Postbellum South
House of Aama, a style home led by Rebecca Henry, 50, and her daughter, Akua Shabaka, 20, is doing one thing fairly marvellous. The duo—presently on their second assortment, BLOODROOT, launched in November—started crafting the model as a labour of love. Akua’s teenage ardour for style, coupled with Rebecca’s expert experience, birthed a line as involved with the intricacies of style as it’s with honouring the breadth of Black American histories via cloth, stitches, and colors, frozen in a time of newfound freedom and a particular glory. Inspired by the Postbellum South and the traditions that run deep in Black lineages within the South and past, House of Aama is proving, like people who got here earlier than them and those that will undoubtedly comply with, that they’ve at all times been right here—and at all times might be.
Tell me about the way you and your mom began House Of Aama.
My mom, Rebecca Henry, and I, began House of Aama in my sophomore 12 months of highschool. I started experimenting with upcycled classic garments, and my mother helped with the stitching and the design. Shortly after, I started sporting the garments [we made], mates requested if I might create garments for them. [Then] House of Aama was born. We determined to launch our first assortment: URBAN NOMAD as we received extra requests. URBAN NOMAD was a youth assortment, using materials and motifs from West and East Africa reminiscent of Kente fabric, Adinkra symbols and tartan plaid prints. BLOODROOT, our present assortment, was born out of our need to create an grownup assortment that advised the story of our bloodline and the ahead striving [nature] of African Americans within the Postbellum South.
BLOODROOT is a reputation that signifies a lot, particularly rooted in your Black, Southern American contexts. Can you clarify what it means, and the way it lent itself to creating your assortment?
Bloodroot is a uncommon herb utilized by old-time conjurers and root employees as a strong Guardian for the Family. My mom’s maternal grandmother used to present my mother bloodroot day by day as a toddler in the summertime as a medicinal tincture. As a toddler, my mother didn’t know what bloodroot was however later, as an grownup, she discovered that bloodroot is a rootsworker’s herb, and that her household has a protracted legacy of rootworkers. House of Aama’s A/W ’17 BLOODROOT assortment is an ode to Southern Creole spiritually and African Roots. Hidden in plain sight. These are the tales of a Rootworker, Southern Lady, and Bluesman.
In a time of quick style, your embroidery, silhouettes, and general look stand out tremendously. Why did you select to look again into historical past for inspiration?
Our designs are reflective of the Postbellum Southern United States and its symbolisms. This was a time when our ancestors had been emancipated from slavery, and so they had been striving to assert their rightful place with ahead willpower and dignity. These designs are supposed to convey a robust sense of self-worth constructed on the retention of sturdy cultural traditions.
What has the reception been like for the reason that launch of BLOODROOT?
Thus far, it has been superb and, to be trustworthy, past possible. We are actually moved by the quantity of people who really feel a deep reference to our story and inspiration. This assortment is a direct reflection of our heritage and bloodline, one thing that may be very sacred to my mom and I. For so many individuals to hook up with our assortment warms my coronary heart. The quantity of artistic folks and publications which have reached out to us for future collaborations has been actually wonderful.
What’s sooner or later for HOA?
We hope that House of Aama continues to inform tales via the medium of style and artwork as we develop and broaden. We look ahead to persevering with to construct our boutique-based model and broaden our imprint within the style world.
See BLOODROOT:Bayou Blues, that includes designs by House of Aama, and starring Ashton Sanders of the movie Moonlight.