Must Read: Calvin Klein Unveils Latest CK One Fragrance Campaign, Behind Gucci’s Collection for Elton John

Plus, Condé Nast International releases a brand new Code of Conduct to fight future sexual abuse within the office.

These are the tales making headlines in trend on Thursday.

Calvin Klein unveils newest CK One perfume marketing campaign 
On Thursday, Calvin Klein launched its newest world video and print promoting marketing campaign for its CK One perfume. In the Zal Batmanglij-directed clip, which you’ll watch above, a forged of denim-clad fashions expertise some coming-of-age moments — i.e., enjoying “spin the bottle,” disco-partying in a Brooklyn warehouse, using bikes at development websites and utilizing angsty, music video-inspired facials whereas daydreaming of a crush.  

Behind Gucci’s assortment for Elton John’s last-ever tour 
For his closing spherical of stage appearances, Elton John will be exclusively outfitted in Gucci, with Alessandro Michele creating an assortment of custom-made, glitter-strewn suits and rainbow-colored pieces for the pop icon. This collaboration will provide showgoers with a delicious taste of Elton John’s eccentricity, while also championing an important message for the queer community: “Be who you want to be, regardless of what the accepted ‘norm’ is,” Mikelle Street writes in a piece for Them. “Live your life.”  

Condé Nast International releases a new Code of Conduct
Harvey Weinstein’s fall opened the floodgates in industries that have included entertainment and fashion. Numerous prominent fashion figures have since been accused of sexual assault, as well, prompting various sects of the fashion business to establish guidelines aimed at combating future abuse. Condé Nast International released a new Code of Conduct on Thursday, which you can read in full here.

NYFW designers partner with Marvel Studios on a “Black Panther: Welcome to Wakanda” event
The superheroes of Marvel Studios have joined forces with several super-designers of New York Fashion Week. Chromat, Cushnie et Ochs, Fear of God, Ikiré Jones, Laquan Smith, Sophie Theallet and Tome partnered with Marvel to create original pieces inspired by the upcoming “Black Panther: Welcome to Wakanda” film, which will be unveiled  at an event on Feb. 12. According to WWD, the designers were chosen based on “their dedication to empowerment and individualism through fashion.” 

Heritage brands are attempting to attract millennial consumers through new fragrances
Fragrances are gateways to experiences and memories. Therefore, heritage brands such as Oscar de la Renta and Salvatore Ferragamo are trying to capitalize on these experience-making moments — millennials spend money on experiences — by introducing new scents that have Instagram-friendly selling components.

Unilever reveals its 2017 profit and sales performance results 
On Thursday, Unilever, the London-based consumer goods company behind such beauty mainstays as Dove, Vaseline and Pond’s, announced its profit and sales performance results from 2017. The company had a net profit increase of 16.9 percent, and said it anticipates strong progress towards its strategic objectives set out for 2020. “Our priorities for 2018 are to grow volumes ahead of our markets, maintain strong delivery from our savings programs and complete the integration of Foods & Refreshment, as well as the exit from spreads,” Unilever CEO Paul Polman said in a press statement.

As more skaters mature into joggers, running gear is starting to resemble streetwear 
The skater (fucc)boi Avril Lavigne sang about is now most likely a father of two who’s traded shredding for jogging. But he’s not alone: There’s a whole pool of cool skaters who’ve matured to running, and in turn, they’ve created a market for streetwear-inspired workout gear. In a new piece for GQ, Noah Davis introduces us to a crop of indie running brands bringing such style into the running world.

Time Inc. is officially no more 
Back in November, Meredith acquired Time Inc. in a cool $2.8 billion deal. But things are never really official until you put a label on it, or in this case, you take the label off of it. And as of yesterday, Time Inc.’s building no longer boasts its name in big metal letters or has a corporate Twitter account, meaning the Meredith Corp. has officially taken the reins. So long, farewell.

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