Peek Inside Dapper Dan’s New Gucci-Backed Harlem Atelier

The studio will formally open for enterprise in January.

Dapper Dan in his new Harlem atelier. Photo: Renell Medrano/Gucci

When Gucci despatched a lookalike of one among Dapper Dan’s designs down its Cruise 2018 runway, the web cried foul. But after together with him in an advert marketing campaign, flying him to Italy to see Gucci’s headquarters and on Thursday, unveiling a brand-new Dapper Dan atelier that may use Gucci uncooked supplies, the connection between Dapper Dan and Gucci could not be higher.

While bulletins of the brand new atelier have been made earlier this 12 months, it is solely now that followers and potential clients are getting a glimpse of what the brand new area seems to be like. Set to open in January 2018, the atelier will use “Gucci raw materials, fabrics, prints, embroidered patches and hardware” to make “bespoke Dapper Dan of Harlem garments,” in keeping with a press launch from Gucci. Dapper Dan’s authentic Harlem atelier closed within the early ’90s.

Inside Dapper Dan's Harlem atelier. Photo: Renell Medrano/Gucci

Inside Dapper Dan’s Harlem atelier. Photo: Renell Medrano/Gucci

Occupying four,700 sq. ft with room for a storefront, parlor and on-site manufacturing space, the brand new atelier occupies a historic brownstone that used to deal with a non-public faculty for women. Interior decor consists of classic furnishings and archival images from Dapper Dan’s heyday.

“Everyone paid homage to Dapper Dan, but no one ever paid him,” Dapper Dan mentioned within the launch. “The individuals have spoken and Gucci has listened. Nothing has been extra important within the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”

In addition to the opening of Dapper Dan’s atelier, Gucci’s Fall 2018 collection will feature a Gucci x Dapper Dan capsule.

Photo: Renell Medrano/Gucci

Photo: Renell Medrano/Gucci

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