See Miu Miu’s Spring 2018 Campaign Here

Titled “Return to Arcosanti,” the brand new marketing campaign stars fashions and actresses with a social activism presence.

Miu Miu’s Spring 2018 marketing campaign. Photo: Alasdair McLellan

It may really feel like hotter climate remains to be months away, however on the planet of trend, Spring 2018 has formally arrived. We’re monitoring each single marketing campaign from the season — sustain with us right here.

For Miu Miu’s Spring 2018 marketing campaign, photographer Alasdair McLellan, stylist Katie Grand and artwork director Giovanni Bianco traveled to Arcosanti in central Arizona. The 1970s architecture-meets-ecology city experiment by Paolo Soleri served because the backdrop and inspiration for the Italian model. 

Titled “Return to Arcosanti,” the brand new marketing campaign stars fashions and actresses with a social activism presence, together with Elle Fanning, who promotes gender equality with Real Girl; Adwoa Aboah, a mental health and social progress advocate through Gurls Talk, Save the Children and Heads Together; Edie Campbell, whose published work has focused on abuse within the fashion industry, as well as Cameron Russell, who is vocal and active about climate change awareness, poor treatment towards models and her equal-opportunity platform Space-Made. They are joined by Olivia Anakwe, Oumie Jammeh, Faith Lynch and Rianne von Rompaey. 

See all of Miu Miu’s latest campaign in the gallery below.

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