Selena Gomez Coach Spring 2018 Ad Campaign

The singer and actress channels New York City’s uncooked, understated glamour within the Steven Meisel-lensed advert.

Selena Gomez for Coach’s Spring 2018 marketing campaign. Photo: Steven Meisel

It may really feel like hotter climate continues to be months away, however on the earth of style, Spring 2018 has formally arrived. We’re monitoring each single marketing campaign from the season — sustain with us right here.

In a basic New York City setting, Selena Gomez rests on a window ledge accompanied by the golden Manhattan skyline and a quilted leather-based bag for Coach’s Spring 2018 advert, lensed by Steven Meisel. The singer and actress wears a beaded slip costume and brings an understated glamour to the marketing campaign imagery along with her casually pinned up hair, styled by Guido Palau, and her thick brows and refined lips courtesy of Pat McGrath. 

“The Coach girl is real — she’s riding the subway or, this season, hanging out in her cool NYC apartment,” mentioned artistic director Stuart Vevers in a release. “Steven Meisel’s photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that’s special — there is also an authenticity and realness to her that brings the campaign to life.” 

Ever since taking over as the creative lead at Coach in 2013, Stuart Vevers has assembled an all-star troupe of artists, stylists, photographers and designers that continually find ways to celebrate the brand’s age-old roots in New York City — and this campaign is yet another love letter to its American past. “Creative Director Stuart Vevers makes New York feel like a town, a real community,” said Gomez in a press statement. “It just feels like this is where the brand really lives.” 

The campaign also boasts a short film featuring outtakes from the shoot, set to the tune of Gomez’s newest single, “Wolves,” which you can watch below. 

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