Amena Khan simply made historical past as the latest face of L’Oréal Paris UK.
British magnificence blogger Amena Khan has almost 320,000 YouTube subscribers, 570,000 Instagram followers and her personal make-up line, Ardere Cosmetics, of which she’s a co-founder. But this week, Khan is taking her trade prowess to the subsequent degree: She’s the latest face of L’Oréal Paris UK’s Elvive hair-care marketing campaign, of which Winona Ryder can be a face right here stateside.
While the coveted magnificence contract represents a severe milestone for any fledgling mannequin, blogger or erstwhile influencer, Khan’s is very important in that she’s the first hijab-wearing lady to entrance a main hair marketing campaign. (Khan is fronting advertisements for The Pink One, a collection of Elvive merchandise formulated for boring hair to increase shine.) According to a current Vogue UK interview, Khan has worn a scarf in public since her 20s and felt that becoming a member of this marketing campaign would assist others perceive that hair is a vital a part of her id, regardless of whether or not her head is roofed.
“For me, my hair is an extension of my femininity,” Khan instructed Vogue. “I love styling my hair, I love putting products in it and I love it to smell nice. It’s an expression of who I am. And even if that expression is for my home life and my loved ones and for me when I look in the mirror, it’s who I am. If I know my hair is greasy but I have a scarf on it, I still feel rubbish all day — even if it’s covered.”
Khan went on to clarify that L’Oréal Paris UK has additionally given her a chance to discover a lifelong dream of working in tv or media — “It was always a cause of celebration when you saw a brown face on television!” — and that, if she noticed a marketing campaign of this nature when she was youthful, she would not have waited as lengthy to pursue what she known as “a pipe dream.” “I think seeing a campaign like this would have given me more of a sense of belonging,” she stated. “I trusted L’Oréal that they would communicate the message well. If the message is authentic and the voice behind it is authentic, you can’t deny what’s being said.”
The illustration of Muslim girls in trend and wonder is significant, but nonetheless very a lot untapped. That visibility is steadily turning into extra of a precedence for mass manufacturers like L’Oréal Paris UK: Nike Pro dropped its marketing campaign for the firm’s first-ever sports activities hijab final month, whereas American Eagle started promoting a denim hijab — the marketing campaign for which was fronted by Muslim “It” mannequin Halima Aden — over the summer time. And whereas many manufacturers are, in truth, taking strides to be certain that all shoppers are represented no matter race, gender id, faith, capability or in any other case, there’s nonetheless definitely lots to be finished. But it is also essential to word that progress remains to be progress, and we glance ahead to seeing Khan’s work with L’Oréal Paris UK proceed to take form all through 2018 and past.