Watch Bella Hadid and a Crew of Models Get Adorably Excited About Lipstick

The mannequin stars in a new Cass Bird video for Dior Beauty.

Bella Hadid for Dior Beauty. Photo: Courtesy of Dior

Bella Hadid stars alongside a gaggle of mannequin buddies in a new video for Dior Beauty shot by Cass Bird, and it is a enjoyable one. In a dreamy backstage setting (that is far cleaner, calmer and pinker than any precise backstage I’ve ever seen), the advert spot reveals Hadid and a pleasantly numerous crew of fellow fashions — Dilone, Sora Choi and Frederikke Sofie — primping and making use of lipstick whereas dancing, snuggling, sleeping (lol, Dilone) and usually being lovely collectively. You can watch it right here:

In a launch from Dior saying the marketing campaign, the model refers to Hadid as “the queen of glow,” and notes that within the video, she and her “girl squad turn backstage into their playground, where they are all addicted to the new shades of Dior Lip Glow.” Apparently the phrase “girl squad” didn’t, in truth, get left behind in 2017. The slogan for the marketing campaign is — you guessed it! — “You glow, girls!” But we’ll let it slide, as a result of that is simply how bubbly and enjoyable this marketing campaign is. Nothing incorrect with a little unadulterated happiness to kick off the New Year.

Bella Hadid for Dior Beauty. Photo: Courtesy of Dior

Bella Hadid for Dior Beauty. Photo: Courtesy of Dior

The video is a component of a marketing campaign for Dior’s line of Lip Glow products, to which the brand is adding six new shades and two new formulas. The existing range of tinted lip balms is made up of four shades that go on fairly sheer, but play up the natural tint of the wearer’s lips with pink, coral, lilac or berry tones. For January 2018, Dior has added two limited-edition shades — Ultra-Pink and Raspberry — in the original Lip Glow formula, two matte options — Matte Pink and Matte Raspberry — and two holographic versions — Holo Pink and Holo Purple, which will be exclusive to Sephora. The full collection is on sale now.

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