Guest Post by Elisabeth Austin of Big Swinging Rock
t’s a smaller story than it might need been 15 years in the past, however the diamond itself is giant sufficient to make headlines (in popular culture media). And that’s in all probability the purpose for Paris Hilton, who has a 20 carat diamond ring on her finger which has come to be the main target of her engagement.
We are barely into 2018 and in the identical few days when girls are sporting black on the Golden Globes to declare a “taking back of personal power” in Los Angeles, Paris Hilton has apparently exercised her personal monetary muscle.
And right here’s my very own take-away. Ms. Hilton is one in every of small however a rising variety of girls who from most all indications are shopping for their very own giant funding jewellery and never ready till a person can write the verify from his personal account. This time it’s Paris Hilton’s engagement ring. An actual one. Not like that one.
Until now, I by no means discovered Ms. Hilton to be related to my enterprise, however making your personal essential jewellery “happen” is an influence transfer in the very best manner and it’s a factor with extra excessive profile girls than the mixture PR machine will let on. Unfortunately, among the leaders of this refined motion really feel strain to muddy the bigger message by facilitating disinformation that it’s all “his” doing – that the boyfriend or husband has made the “gift”.
While circuitous statements could also be made by these concerned (that fiance Chis Zylka orchestrated the ring taking place) Ms. Hilton doesn’t doubtless care if in case your disbelief is suspended or not. So let’s evaluate some doubtless circumstances right here that are way more attention-grabbing:
1) While many individuals are distracted, questioning how Mr. Zylka might give you ($$) seven figures for an engagement ring with out pre-selling his life’s work, Ms. Hilton has personally made many instances that from her traditionally rabid, Asian fan-girl following alone… with out even touching “home video” or Reality TV cash. This, and she or he’s prepared to spend to get precisely what she needs. This is new period “affiancing” and it’s taking place now….
2) This whole occasion falls properly into the class of getting your beefcake and jewels too. She who performs this manner is profitable on this explicit recreation…a flipping of sexual roles beforehand owned by profitable businessmen and their youthful trophy companions… if we have been to cease quick with Mr. Zylka’s bodily traits.
There is way to admire with Ms. Hilton’s state of affairs right here. It’s not essential that her supposed be DTF (all the way down to fund). She’s obtained it lined. In an excellent world, we must always all have the opposite individual (brainiac, comic or Greek God(ess) that we would like and never fear that we’ll be popped a old style proposal with costly jewellery we don’t love a lot.
three) The fiance on this story, Chris Zylka, epitomizes a 21st Century male. He’s discovered a possible companion who appreciates what he brings to the desk and what he brings doesn’t must be superior incomes energy. This is a win for each genders.
Let’s rejoice just a little bit …. With all the girls, together with myself, who would profit from equal pay for equal work, we’ve the beginnings of girls displaying us the bounty that this imaginative and prescient brings about – and it’s superb.
All of that is Hollywood-adjacent (educated) supposition. We won’t ever be given the true information of a relationship via any PR issuance. Contrived information are what PR is about as of late. All public figures are a “brand” and truths are conveniently manufactured round “branding goals”. We received’t actually know which “love stories” will go the space and that are presently handy.
But here’s a indisputable fact that I do know first hand. Behind the scenes, girls are making some BIG energy strikes in self-purchases, engagement ring and “gift of love” jewellery greater than you already know. While these information don’t make it into PR releases, the actual particulars of WHO in the end made it occur (if these particulars have been to be made any of our enterprise) ought to be celebrated.
We are midway there with the win each time we earn sufficient to drive a significant jewellery buy. The second half, but to be realized persistently, is abandoning the narrative that the person have to be given credit score for the financing with the intention to be thought of to be an important companion.
Every time a girl makes nice jewellery occur for herself alongside wholesome communication in her relationships, she is exercising monetary independence and energy that we must always all cheer in each a part of our society…not simply in Hollywood.